Planning to write a feature or schedule tours in Provence, the Southern Alps or on the Côte d’Azur? You’re in the right place!
Part of the Plan de Croissance de l’Economie Touristique (Tourism Economy Development Plan), the Regional Tourist Board strategy focuses strongly on its 3 international destinations and their associated brands: "Provence, Enjoy the Unexpected", "Alpes French South" and "Côte d’Azur France". Our strategy targets 3 main objectives and takes into account evolving consumer preferences and intense competition from other travel destinations.
Welcome to the exceptional and unexpected Provence-Alpes-Côte d’Azur region. Warm and authentic, wild and natural, creative and enriched with a culture dating back thousands of years, the Région Sud is a year-round holiday destination offering something for everyone, along with an infinite variety of landscapes all located within extremely short distances. Discover our three beautiful destinations: "Provence, Enjoy the Unexpected", the "Alpes French South" and "Côte d’Azur France".
MEDIA AND INFLUENCERS
Media relations play a major role in the strategy of the Regional Tourist Board (Comité Régional du Tourisme) thanks to our network of experienced partners. Today's information consumption habits require an adapted, diversified and decompartmentalized approach, focusing on the Internet and social networks.
TOUR OPERATORS & TRAVEL AGENTS
The Regional Tourism Board (Comité Régional de Tourisme) is in charge of promoting our 3 destinations "Provence, Enjoy the Unexpected", "Alpes French South" and "Côte d’Azur France" to French and international markets. We are here to keep you up to speed with the latest news from our 3 destinations and their service providers, and assist you with your marketing efforts.
The Regional Tourism Board (Comité Régional de Tourisme) works hand in hand with a network of travel professionals active in promoting our destinations to international markets. Members of our "Pro Club", they guarantee high-quality and innovative services. They will also be happy to assist you in preparing your articles, features and tour programmes.
Whether your taste goes to city trips, slow tourism, culture, wine tourism, golfing, cycling, motorbiking, skiing, summer mountains, gastronomy, local produce or lavender fields, our 3 destinations "Provence, Enjoy the Unexpected", "Alpes French South" and "Côte d’Azur France" offer a multitude of exciting travel experiences for every taste. Here are some touring ideas for an unforgettable holiday.