TO & Medias

Part of the Plan de Croissance de l’Economie Touristique (Tourism Economy Development Plan), the Regional Tourist Board strategy focuses strongly on its 3 international destinations and their associated brands: "Provence, Enjoy the Unexpected", "Alpes French South" and "Côte d’Azur France". Our strategy targets 3 main objectives and takes into account evolving consumer preferences and intense competition from other travel destinations.

Welcome to the exceptional and unexpected Provence-Alpes-Côte d’Azur region. Warm and authentic, wild and natural, creative and enriched with a culture dating back thousands of years, the Région Sud is a year-round holiday destination offering something for everyone, along with an infinite variety of landscapes all located within extremely short distances. Discover our three beautiful destinations: "Provence, Enjoy the Unexpected", the "Alpes French South" and "Côte d’Azur France".

Media relations play a major role in the strategy of the Regional Tourist Board (Comité Régional du Tourisme) thanks to our network of experienced partners. Today's information consumption habits require an adapted, diversified and decompartmentalized approach, focusing on the Internet and social networks.

The Provence Alpes Côte d’Azur region is home to 3 magnificent destinations each offering their own, completely unique scenery. Just 3 hours from Paris on the high-speed train (TGV) or 1 hour and 10 minutes by air, you will love discovering this exceptional region. Here are our 28 must-see heritage sites, promising unforgettable holiday experiences.

The Regional Tourism Board (Comité Régional de Tourisme) is in charge of promoting our 3 destinations "Provence, Enjoy the Unexpected", "Alpes French South" and "Côte d’Azur France" to French and international markets. We are here to keep you up to speed with the latest news from our 3 destinations and their service providers, and assist you with your marketing efforts.

Provence-Alpes-Côte d’Azur is an easily-accessible region, whether you're travelling by plane, car or train. Whatever your chosen destination, it's very easy to get here and travel between the French Alpes, Mediterranean coast and inland Provence.

The Regional Tourism Board (Comité Régional de Tourisme) works hand in hand with a network of travel professionals active in promoting our destinations to international markets. Members of our "Pro Club", they guarantee high-quality and innovative services. They will also be happy to assist you in preparing your articles, features and tour programmes.