Media and influencers

Media relations play a major role in the strategy of the Regional Tourist Board (Comité Régional du Tourisme) thanks to our network of experienced partners. Today’s information consumption habits require an adapted, diversified and decompartmentalized approach, focusing on the Internet and social networks.

Must-have tools for keeping up to speed

For several years now, the Regional Tourist Board has been producing press kits focusing on its 3 destinations Provence, Alpes, Côte d’Azur, including, including “Best Ofs” presenting must-do tourist attractions and a “What’s New” series unveiling the region’s latest news. Fed mainly by the region’s travel professionals, these tools – sometimes coproduced with our local tourist offices’ partners – are digitized and distributed primarily through the Regional Tourist Board’s digital media. The region’s latest tourism news is published on our Twitter  and LinkedIn accounts. We also offer access to our media library on request, to illustrate your features.

What do you know about Provence-Alpes-Côte d’Azur?

Throughout the year, our Media/Influencer hub presents the region’s latest news and trends to overseas media through international workshops, missions and canvassing initiatives. In response to the increasing increasing number of requests from bloggers and influencers, our current campaigns are more experiential-focused, with spinoffs that are measurable in real time. Every year, the Regional Tourist Board takes part in numerous overseas press workshops and canvassing initiatives, announced in our yearly action plan.

Personalized assistance for your articles and features

Tailored international media and influencer trips to the region are organized throughout the year, further to press workshops and canvassing campaigns or spontaneous solicitations. We welcome an average of 140 journalists/influencers every year, in partnership with Atout France, the region’s travel agents, tourist offices and travel professionals. These fam trips aim to highlight the region’s very-diverse touristic assets with regards to new trends and travel modes, and immerse guests from the world over in authentic experiences and unexpected encounters. If you would like personal assistance from the Regional Tourist Board for your future articles and features, please complete the online form.

Your contacts

German-speaking countries, China, South Korea, Japan, USA
Susanne ZÜRN-SEILLER – +33 (0)4 91 56 47 13 / s.zurn-seiller@provence-alpes-cotedazur.com

UK, Scandinavia, Belgium, Nederland, Italy, Spain, Poland, Hungarian, Czech Republic, Russia, Canada, South America, Middle East and Turkey, Australia, India
Rabiha BENAISSA – +33 (0)4 91 56 47 32 / r.benaissa@provence-alpes-cotedazur.com