But sunshine alone isn’t what makes Provence-Alpes-Côte d’Azur region France’s leading tourist destination after Paris. From the lower Rhône valley to Nice’s hinterland, historic Provence, the Southern Alpes and Côte d’Azur, tourism has flourished here around solid pillars: a rich heritage, a buzzing Festival scene, a hub of contemporary art, a thriving natural environment and much more – an endlessly-diverse offering that has left seasonality behind and embraced a year-round welcome.
Wine tourism is one of the many assets of the Provence-Alpes-Côte d’Azur region and logically so: wine and tourism are the region’s main economic sectors and they have united and expanded over the years thanks to the tireless dynamism of our wine tourism stakeholders.
