Côte d’Azur France

Its name alone sparks the imagination of travellers the world over. The Côte d’Azur boasts deeply-entrenched Mediterranean traditions, coupled with a cultural, historic, gastronomic and linguistic legacy that has withstood the test of time and fashion. Today, it offers an elegant and modern face that remains in keeping with its timeless image.

Spanning sea and mountains from Saint-Tropez to Menton, Provencal hill ranges and the Alpine mountains of the Mercantour area, the Côte d’Azur is a strikingly-contrasted area. Home to such flagship towns as Nice and Cannes, it is a favourite meeting place for sports and party lovers alike. Its stunning beaches, international festivals and famed artists form a perfect harmony with the verdant forests and valleys of its mountainous inland landscapes, old red roofs of its ancient hilltop villages and vibrant yellow of its blossoming mimosa…

The “Côte d’Azur France” brand focuses on experiences that enhance and bring out the best in us. It aims to promote year-round tourism by enriching the current promise with new sporting and cultural experiences. The days of the beaten track are over – it’s time for new and even astonishing discoveries. Backed by a network of ambassadors and partners keen to share the destination’s values, “Côte d’Azur France” now offers a series of licensed products aimed at expanding the reach of the destination and its brand name.