The Southern Alpes is also a hub of economic and tourism stakeholders, flying the flag of the “Alpes French South” destination brand for the last three years. More than ever before, the Alpes Maritimes, Hautes-Alpes and Alpes-de-Haute-Provence have come together to promote their mountains under the “Plein Sud” banner initiated by the Provence-Alpes-Côte d’Azur region. Everything here is a source of inspiration; an invitation for mountain lovers to embark on a voyage through valleys steeped in dreams and new horizons. A pure and preserved space, bathed in sunlight. The promise of wild natural sceneries redolent with strong values, culture, traditions, adventures and heart-warming encounters. It is often said that the men and women of the Southern Alpes – France’s second mountain destination – have sunshine in their hearts. And that’s probably an apt way to describe the character of the region’s mountain inhabitants, who lend true meaning to the words passion, welcome, sharing and hospitality.
