Destination Provence, Alps, and the Côte d’Azur

Start your engines! From soaring peaks to secluded beaches, the three regions of Provence Alpes-Côte d’Azur offer intriguing experiences at each turn.


Enjoy the Unexpected

From architectural splendor to palate-pleasing bites, unexpected pleasures reign in the land of Provence. Bathed in year-round sun, Provence’s colorful landscape of lavender fields, verdant vineyards, and turquoise coasts is best enjoyed at the laidback pace of the locals. The region’s historical cities and picturesque villages each have a story to share. From award-winning rosé to pungent truffles, gourmet specialties can be savored at every stop. Wherever your travels lead, you’ll enjoy the welcoming warmth of the locals. For here, generosity knows no limits.


Into the Wild

At once exhilarating and rejuvenating, the French Southern Alps provides the most spectacular setting for sports and relaxation. Head inland to inhale the purest air and the most preserved scenery. From majestic peaks to vast meadows, the French Southern Alps is an unparalleled playground for outdoor enthusiasts, whether you’re looking for epic thrills or chilling out. As you tour the Alps, you will also discover fascinating fortified towns, beautiful arts & crafts, and delicious culinary specialties that brim with authenticity.

Côte d’Azur

The Coast With the Most

With its alluring beaches, luxe lifestyle and buzzing nightlife, the Côte d’Azur sparkles all year long. Hit the road for this coastal Garden of Eden, whose intoxicating flowers and fragrances, breathtaking blue coastline, and carefree lifestyle seduce visitors from around the world. Adored by notable names like Picasso and Matisse, the Côte d’Azur’s strong artistic identity is savoured in intimate museums and artisans’ ateliers. From the Carnival de Nice to Jazz á Juan, the French Riviera pulsates throughout the year with festivities that capture its convivial spirit.