WHO ARE WE?
Formed by the Area Council (Conseil Régional), the Regional Tourist Board (Comité Régional de Tourisme) is a non-profit organisation whose main aim is to develop and promote tourism in the Provence-Alpes-Côte d’Azur region, in accordance with the French tourism code. To achieve this goal, it pursues 3 main missions.
Part of the Plan de Croissance de l’Economie Touristique (Tourism Economy Development Plan), the Regional Tourist Board strategy focuses strongly on its 3 international destinations and their associated brands: "Provence, Enjoy the Unexpected", "Alpes French South" and "Côte d’Azur France". Our strategy targets 3 main objectives and takes into account evolving consumer preferences and intense competition from other travel destinations.