From March 19 to 21, 2026, Marseille vibrates to the rhythms of 30 bands from 21 different countries, revealing the diversity and richness of today's global music scene.
For the first time in 2026, Babel Music XP is inaugurating a brand-new space: the Pavillon Publics XP, the first pavilion dedicated to audiences, their uses, itineraries and experiences within cultural venues.
Conceived and programmed by BILL-A, in partnership with Babel Music XP, this new pavilion will become the benchmark professional meeting place in the South of France for all organizations that work with their audiences on a daily basis: museums, theaters, festivals, local authorities, producers, third-party venues, ticketing publishers, tourism and leisure players.
A unique space to design tomorrow's audience experience
At the heart of the show, the Publics XP Pavilion offers three days for :
- discover innovative solutions through targeted demonstrations and speed-meetings
- Get informed through in-depth conferences led by industry experts
- Gain skills through operational workshops, directly applicable in the field
- Exchange with peers and meet key players in the cultural ecosystem
- Imagine more inclusive, fluid and immersive public experiences
- Experience a convivial professional event, punctuated by informal get-togethers: aperitifs, parties, concerts and exhibition visits.
The South of France is a strategic cultural ecosystem: 1,800 festivals, 123 museums, 95 SMACs, 72 theaters and over 1,800 professionals will be present at Babel Music XP 2025.
The Publics XP Pavilion is the ideal place to connect solutions, institutions and specialists.
Conceived and programmed by BILL-A, in partnership with Babel Music XP, this new pavilion will become the benchmark professional meeting place in the South of France for all organizations that work with their audiences on a daily basis: museums, theaters, festivals, local authorities, producers, third-party venues, ticketing publishers, tourism and leisure players.
A unique space to design tomorrow's audience experience
At the heart of the show, the Publics XP Pavilion offers three days for :
- discover innovative solutions through targeted demonstrations and speed-meetings
- Get informed through in-depth conferences led by industry experts
- Gain skills through operational workshops, directly applicable in the field
- Exchange with peers and meet key players in the cultural ecosystem
- Imagine more inclusive, fluid and immersive public experiences
- Experience a convivial professional event, punctuated by informal get-togethers: aperitifs, parties, concerts and exhibition visits.
The South of France is a strategic cultural ecosystem: 1,800 festivals, 123 museums, 95 SMACs, 72 theaters and over 1,800 professionals will be present at Babel Music XP 2025.
The Publics XP Pavilion is the ideal place to connect solutions, institutions and specialists.
