LUMA Arles / EBB : Me Time

As part of a long-term investigation into the use of technology in the service of artists' vision, this initiative presents technologies such as generative AI, data privacy management, recommendation algorithms and information personalization, making them accessible and exploitable.

Me Time presents an artistic device designed to create artworks and narratives blending urban legends, folklore, belief systems and reality. Along a network of digital and physical infrastructures in the Parc des Ateliers and the Tower, unfolding stories - told through the prism of the visual language of the artists invited to participate in the project - transform the visit to LUMA Arles into a visitor-led narrative journey. Within this open, flexible framework, visitors can interact with the works of art in a variety of ways, shaping the settings, modifying the narratives, and integrating themselves as characters. At the end of each tour, an interactive and immersive projection room - part theater, part agora - displays customized media that manifest the viewer's imagination in unpredictable ways.

Me Time examines how technologies can be repurposed, poeticized or critiqued, and explores the ways in which they can benefit artists, visitors and, ultimately, society, rather than simply being exploited. In the form of a playful experiment, this project offers a space for ongoing experimental cultural production, enabling new critical forms of collaboration and co-creation to emerge.

Jill Mulleady is the first artist to participate in Me Time at LUMA Arles, and further collaborations will be announced shortly.