©Van Rijin

Southern French Alpes

How about taking to the heights? Located just two hours inland from the Mediterranean Sea, the Alpes French South is a fabulous playground for sports fans, nature and outdoor lovers and gourmets keen to sample the fruit of the land.

Overflowing with typical old villages, national parks, nature reserves and exceptional spots for outdoor activities, the sunny mountains of the French Southern Alps are an invitation to explore. Promising an invigorating breath of fresh air, this destination is an ode to dazzling light, authenticity and the good life. Its naturally sumptuous environment is an enchantment in every season. More than just intrinsically pure, the Alpes French South flies the flag of such fundamental values as respect, humility and perseverance.

The new brand Alpes French South is based on the notion of purity, reinforced by the “purealpes” signature. Fronted by the Regional Tourist Board, French Alps Area Councils, ski resorts and local stakeholders, the brand is built on 4 strong competitive advantages: absence of pollution, unique light quality, exceptional sites and preserved traditional know-how, making France’s 2nd-largest mountain range a convincing holiday choice, whatever the season.