What's new in Provence-Alpes-Côte d'Azur in 2026 ?

A hub of art and heritage, the Provence-Alpes-Côte d’Azur region prides in creating new travel experiences every year. Here, ancient traditions rub shoulders with iconic venues and listed monuments. Welcome to a land of diversity, where each work of art has a story to tell.

On the menu :

• Arles – Art, Art everywhere
• Avignon – a fresh angle on the Popes’ Palace
• Southern French Alpes – “France’s most beautiful villages”
• New “Towns and areas of Art & History”
• In the footsteps of great authors

An enticing blend of charm, luxury and sustainable hospitality, the region continues to expand its offering every year, to guarantee travellers, businesses and event organizers alike an unbeatable choice of venues.

On the menu :

• Little gems
• Temptation… a taste of luxury
• A top MICE destination
• 2026 Green Key label : + 22%

Already famed worldwide, Provence-Alpes-Côte d’Azur’s regional gastronomy is enjoying a resolute rebirth, with an exciting line-up of events, tours and encounters with our local chefs and producers. Step into a land of delicious flavours and welcoming hosts.

On the menu :

• Gastronomy Valley
• Chefs celebrating producers
• AOC Cassis 90th anniversary
• Bistrots de pays, the latest arrivals

Regional know-how is in the limelight this year, with many iconic establishments flying the flag of traditional excellence celebrating milestone anniversaries in 2026. Provence-Alpes-Côte d’Azur continues to hand down the traditions and artisan know-how that have forged our identity.

On the menu :

• Happy centenary Maison Fragonard!
• Galimard, 30th anniversary of the perfume creation workshop
• Verrerie de Biot, 70 years of bubbles
• 50 years of beauty at L’Occitane en Provence
• 125th anniversary of the Marius Fabre soap factory

Boasting exceptionally diverse scenery, Provence-Alpes-Côte d’Azur is a genuine four-seasons destination, home to stunning nature reserves, Mediterranean shores, alpine valleys, spectacular railways and time-honoured pastoral routes. Our region is committed to responsible tourism founded on experiences, sustainable mobility and connecting with nature.

On the menu :

• The “Destination Parcs” Regional Nature Reserve platform
• All aboard the “Train of Wonders”
• A year of pastoralism
• Exceptional shores
• Cycling between mountain and med
• Warming up for the 2030 Winter Games