Develop the tourist industry
To stimulate regional tourism and economic spinoffs, the Regional Tourist Board continuously promotes its 3 destinations “Alpes French South”, “Provence, Enjoy the Unexpected” and “Côte d’Azur France” to priority market sectors in France and overseas through various campaigns targeting the general public, travel operators (travel agents and tour operators), the media and influencers. It continually strengthens its relationship with these main targets through bespoke communication channels.