Savour the taste of the Provence terroir

Home to vast, wild expanses, Camargue is a haven for travellers seeking a breath of fresh air. This extraordinary place is especially renowned for its rice growing traditions. Rice was first planted here in the Middle Ages, but the industry truly took off in the 19th century after the Rhône River was dammed. Camargue’s unique rice was awarded an IGP (Protected Geographical Indication) label in 2013. Located a stone’s throw from Arles, the Musée du Riz unveils the secrets of its history and growing methods. Afterwards, head out into the wild to visit a local manade (a Camargue ranch), for an full immersion in local farming traditions. Some ranches, specialized in horse and bull rearing, offer fascinating introductions to the life and work of their horseback herdsmen, known as “gardians”.

Overflowing with picturesque villages, fragrant garrigue and limestone hills, the landscapes of the Alpilles are a feast for the senses. Here, blue skies and dazzling white rocks blend with the silvery leaves of olive trees panning out across the massif as far as the eye can see. First planted in the area by the Phocaeans nearly 2,500 years ago, the olive tree has become a genuine symbol of Provence and cornerstone of Provençal cuisine. Even today, olive growers, millers and confectioners continue to work hand in hand to uphold their ancient know-how. Most olive estates are delighted to share their passion with visitors – a great opportunity to discover exceptional olive oils and their sometimes fruity, sometimes more aromatic aromas, all worthy ambassadors of their “green gold” nickname.Mus

Famed for its rich ancient heritage and international cultural influence, Avignon is a heartwarming city that cherishes togetherness. Located in the heart of the city, Les Halles food hall hosts a fabulous market steeped in a lively and authentic atmosphere, every morning from Tuesday to Sunday. Behind the impressive wall of greenery adorning the façade, producers and vendors offer stalls piled high with the finest Provençal produce. If you want to learn all there is to know about one of the local gastronomic gems, head to the Truffle Museum in Richerenches, in the Haut-Vaucluse area. Set inside a 12th-century Templar Commandery, the layout features objects, videos and interactive displays unveiling the mysteries of the famous Tuber Melanosporum, the “black diamond” of Provence…

A medieval village with winding streets panning out under a ruined fortress, Châteauneuf-du-Pape is undeniably charming. But the former summer residence of the Avignon popes is, of course, especially famed for its wines. Awarded France’s first AOC label in 1936, the appellation spans five towns and boasts an impressive 13 grape varieties bathed in sunshine and gusting Mistral winds – a diversity that has fostered the rich aromas of the Châteauneuf wines. You can enjoy sampling them at the local vineyards and Vinadéa, a Wine House that has been welcoming Châteauneuf-du-Pape enthusiasts since the year 2000, with over 200 different wines for sale. To end the day on a sweet note, head to the delicious and colourful Maison du Fruit Confit in Apt, a candied fruit specialist celebrating this must-do ingredient of Provence’s traditional thirteen Christmas desserts.

The Alpes-de-Haute-Provence area overflows with villages that promise to charm the eye and palate alike. Sisteron, with its proud citadel marking the frontier between the Alps and Mediterranean, is famed for its incredibly tender and delicate “Agneau de Sisteron” lamb. Stop off at the Fromagerie de Banon in the heart of town, where you’ll find delicious Banon goat cheeses wrapped in their distinctive chestnut leaf. Next on your route is Simiane-la-Rotonde, a charming medieval town perched on a rocky outcrop. Its 12th-century keep and narrow lanes bearing witness to a rich past are an invitation to stroll and wonder. Last but not least, succumb to temptation at the Maison de la Pistache in Valensole, where you will learn all about the history and growing methods of pistachio nuts and even watch them being roasted – a fabulously fragrant experience. Take time to taste other delectable local produce and fill up your basket while you’re there.

Delicate almond powder, smooth candied melon and refreshing candied orange peel… The Calisson is a genuine emblem of Provence. Legend tells that the candy was first served in 1454 at the wedding of René d’Anjou, the Count of Provence, and Jeanne de Laval. Today, a handful of Calisson makers continue to fly the flag of their artisan expertise in Aix-en-Provence and the surrounding area. But the town of a thousand fountains is, of course, also famed for its wines, with their sunny personality and history dating back to Roman times. Spanning four appellations, tender fruity rosés, powerful but supple reds and lively floral whites await you at the charming wine estates and châteaux dotted around the surrounding area.

If there’s one thing you absolutely must do while you’re visiting Marseille, it’s sample the local pastis! In tribute to this iconic drink, Pernod Ricard has created Maison Yellow located at the Docks Village, where star anise – the star ingredient of pastis – used to arrive by boat. This fabulous address harbours a bar, restaurant, museum and boutique on the aniseed theme. If you’re a fan of artisan sweet treats, don’t miss the local navette biscuits scented with orange blossom, traditionally eaten at Candlemas. What’s more, you can store them for months! Wind up your day than with a relaxing meal at one of the city’s many brasseries, redolent with the lively atmosphere of the South – perfect for savouring a sun-drenched octopus stew or vegetable tian comfortably seated in the plush dining room or out on the welcoming terrace.