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The Vignobles & Découvertes label

guaranteed quality for keen wine-tourists

Created in 2009 by the ministers in charge of tourism and agriculture, the “Vignobles & Découvertes” label aims at promoting tourism on the theme of wine and the vine. It enables visitors to organise their stay better and orients them on qualified and quality accommodation, catering services and even visits… The label is awarded to the destinations for three years and must be renewed after this period expires.

What exactly is the Vignobles & Découvertes label?

The Vignobles & Découvertes label is a collected brand managed by Atout France, in line  with the Conseil Supérieur de l’Œnotourisme. It rewards tourist and wine-growing destinations for the quality of their offer over a period of three years. Several criteria are included in this evaluation, such as the quality of the accommodation, catering, events and tastings and also the interest in visiting its cellars and museums, if they have one. The aim of the label is thus to give added value to the qualitative products on the market of wine tourism, taking into consideration the new expectations and practices of its clientele.


The Vignobles & Découvertes label’s guarantees

The Vignobles & Découvertes label guarantees a complete and relevant wine tourism offer, characterised by a short and high-quality stay. For wine connoisseurs, it’s a guarantee of satisfaction from the experiential point of view and also the guarantee of a simplified and accompanied booking process with the label’s expertise to make your choice. The Vignobles & Découvertes label in the region is also 84 partners, among them wine-growers, wine producers and even accommodators.

The Vignobles & Découvertes label in Provence-Alpes-Côte-d’Azur

Sinces 2009, 6 territories in Provence-Alpes-Côte-d’Azur have received this prestigious award. This is the case for the “Pays d’Aix-Sud Luberon”, the leading label-holder in the region, and the territories of ” La Provence Verte”, “Bandol, Sud Sainte-Baume”, “Dracénie, terre de Provence”, “Autour des Dentelles de Montmirail”, and lastly “Autour du Ventoux”. Currently, there are no less than 43 labelled municipalities in the territory, covering praticalyl the entire geographical area of the AOP Coteaux Varois and part of the AOP Côtes de Provence area. In years to come, other territories that are in the process of working on their applications for the Vignobles & Découvertes label will join the list of the 6 territories already approved in the region.

Privileged and ambitious territories

The “Dracénie Terre de Provence” territory joined this ranking due to its authenticity, its respect for the environment and heritage, the quality of its services and the dedication of local actors. The “Autour du Ventoux” territory already has many actors committed to wine tourism, among them 33 AOC wine cellars but it also has a major tourism advantage: the Mont-Ventoux. The “Provence Verte & Verdon” territory, driven by a cohesive network of service providers, obtained its label in May 2014. The quality of reception, stays, visits of the estate on foot, horse-drawn carriage or by bike, not forgetting the beauty of its historic territory, all helped to make this territory a unique place. The “Bandol sud Sainte-Baume” territory which is both modern and authentic, and its eloquent landscapes also deserves a place in this Vignobles & Découvertes label. Famous for its wines which are known all over the world, Bandol is a reference in the field of wine. With landscapes made up of vines and magnificent villages, “Autour des dentelles de Montmirail” gives wines that are exceptional on the palate. The quality of its terroir, combined with the attractiveness of its offer, have earned it a place of honour in this Vignobles & Découvertes label.